How to advertise HIPs packs

Next for the creators of this ad, Head and Shoulders.

At first I had no idea...

....and then I still wasn't quite sure what it was all about, printing or something.

Stand Out From Your Competitors

If this was maybe an advert for some sort of agricultural seminar talking about the issues of irradiated/GM food I could understand....

Dare to be different

Maybe they didn't see the irony.

Need help with your business

Bigger better jigsaw pieces...

A University as distinctive as you!

Something else that stands out from the crowd, maybe there was a train of thought that an egg can symbolize the potential of life, something to be nurtured until it hatches. Maybe it was forgotten that a decorated egg is first blown and emptied of its contents before it's spruced up.